One client, two stands. Two very different briefs: One side corporate, the other side a wine cellar.
The corporate side was slick, curvy and glossy. A curved back wall separated the spaces and on this side those curves flowed right through the stand.
Starting from the floor with the sweeping colour change that encompassed the organically shaped bar counter. This led the eye to the stunning feat of steel engineering that was the ‘bottle tree’ – a structure that not only displayed the bottles and their labels in a uniquely interesting way, but also had colour changing LED lighting that lit the bottles from the underside.
Colour changing LED was also housed in the stepped rear wall, with battens that washed the wall and highlighted the reverse printed cnc cut graphics. A big circular alcove display – again with LED lighting – and an underlit showcase completed the physical display, and was augmented by two large 4k screens.
On the reverse of the glossy white curved wall we created a brickwork archway with LED halo lighting which held the backdrop cellar graphic.
Graphic brickwork – in banner and foamex – created the space, which was dressed with solid wood demo benches. Real wine barrels were made into seats, sitting on flagstone flooring. Two more 4k screens sat on the rear wall.
A real show stopping stand up on the gallery level at Olympia.
MPD Creative Ltd | Alpha House | Coventry Road | Fillongley | CV7 8ET
tel: +44 (0) 800 046 9270 / +44 (0) 2476 231 841 | e: firstname.lastname@example.org