024 7623 1841 / 0800 046 9270 info@mpdcreative.co.uk

It’s always a challenge to display buses & coaches, but it’s a challenge we’ve accepted since 2012 with Mercedes-Benz.  Launcing the new Tourismo at Coach & Bus Live with the stand positioned right by the hall entrance, the new vehicle was front & centre, flanked with signage and a 4m wide LED screen.

A huge 30 metre long curved fascia that ran right through the stand acted as a backdrop for the vehicles and held the elements of the stand together.  The central curved bar, with a big service centre map graphic backdrop, acted as a focal point between vehicles, service & financial services pods and the coffee bar area.

Seating up to 50 visitors, the coffee bar area was surrounded by large format semi-transparent images which told the story of the new Tourismo.  The 5m long coffee bar was served by two bean-to-cup coffee machines, but also served tea and cold drinks for those non coffee lovers.  A perfect space to do business hidden away from the rest of the show.

The storyboard graphics continued around the kitchen & storeroom stucture, leading visitors who approached the stand from the rear around to the vehicle display and main reception.

MPD Creative Ltd | Alpha House | Coventry Road | Fillongley | CV7 8ET

tel: +44 (0) 800 046 9270  /  +44 (0) 2476 231 841  |  e: info@mpdcreative.co.uk