For the decade prior to this Baylis & Harding had two separate stand spaces. When they managed to grab the prime spot by the hall entrance, they also got to put all their space together on one space, so a redesign was in order.
The current brochure had a shop front feel, so we set about recreating the shop look for the new stand.
Keeping the clean white look they are known for, we literally put them in the shop window with striking monochrome canopies and big lightbox graphics.
The front area showcases their ‘everyday’ ranges, and acts as a main reception area to filter visitors to the secluded rear ‘VIP’ area which is invitation only.
Criss cross ceiling beams overhead spanning up to 10 metres are fitted with over 70 high powered LED lights and topped with a white fabric ceiling. Pendant lights sit over the reception counter, with an inset 70″ screen to the side.
The white woodplank flooring completes the clean look, giving the prefect backdrop to the huge array of products.
We can show you inside the VIP area now that the show is over!
Baylis & Harding supply their own displays, props and furnishings for this show, with us building the stand srtucture around them. Another reuse, the stand is safely in storage ready to roll out for the next few shows.
MPD Creative Ltd | Alpha House | Coventry Road | Fillongley | CV7 8ET
tel: +44 (0) 800 046 9270 / +44 (0) 2476 231 841 | e: firstname.lastname@example.org